Facebook has the most powerful targeting tools on any social platform. It excels at lead generation, retargeting visitors, and building lookalike audiences from your existing data.
Meta Ads
Meta Ads isn't just boosting posts. It's a paid traffic system: built around your audience, your offer, and your margins. When it's set up right, it's the fastest lever you have.
Two platforms. Different mindsets.
Instagram is where visual storytelling drives action. It performs best for brands where the product or result is visual. We design ads that match how people use the app so they stop the scroll.
Most businesses run Meta Ads like it's a lottery, throwing money at an audience and hope. We don't work that way: every campaign we build starts with a clear objective, a tested offer, and a landing page that's converting organically.
We treat your ad account like infrastructure, which means documented audience segments, structured creative testing, and a feedback loop between your ads and your CRM. You see where every dollar goes, and why.
Your first 90 days with us
[01]
Audience audit
Most ad accounts are targeting the wrong people or targeting everyone, which is the same problem. We dig into your existing data, customer profile, and competitor positioning to define exactly who's worth paying to reach.
User researchAnalytics auditCompetitor mappingGoal definition
[02]
Conversion event set up
If your pixel isn't firing correctly, you're flying blind. We verify every event is tracked (form fills, calls, purchases) so Meta's algorithm optimizes toward real business outcomes, not just clicks.
Pixel verificationConversion APIEvent mappingGA4 alignment
[03]
Testing creative concepts
Running A/B testing is the most overlooked step in most ad strategies. We test headlines, hooks, and proof-based angle simultaneously. By week 4, data tells us which direction to scale.
Hook variantsCreative A/BStatic + videoLanding tests
[04]
Budget reallocation based on live data
At the 30-day mark, we shift spend toward the winning creative and audience segments, cutting what's underperforming. No sentiment, no guessing.
Spend reallocationAudience pruningScale sequences
Common Questions
We generally recommend starting with $1,500 to $3,000 per month in ad spend on top of management. That's the floor needed to exit Meta's learning phase and generate enough conversion data for the algorithm to optimize against. For ecommerce, the right floor depends on your margin and average order value — we will give you a specific recommendation before anything launches.
You will typically see initial data within the first week of a campaign going live. Real results come at the two-to-four-week mark, when we have enough data to identify winning audiences and creative. The first month is about learning what works. Months two and beyond are about scaling it.
Yes. We set up the account under your Business Manager, or request partner access to your existing one. You are the owner. We are granted access to manage campaigns. If we part ways, you revoke our access and everything — pixel data, audiences, creative — stays exactly where it is.
Honest answer: that's normal in month one. Meta's algorithm needs about 50 conversions per ad set to exit the learning phase, and most accounts don't hit that until late in the first month. If we are still underperforming at the 60-day mark, that is a signal we need to revisit the offer or creative — not just keep buying clicks. We tell you that directly rather than burning more budget.
We can run lead-form campaigns on Meta that capture information directly inside Facebook or Instagram without a website. That works well for some service businesses. But if your offer needs more context, social proof, or a longer conversion path, you will get better results from a dedicated landing page first. We will tell you upfront which side of that line your business sits on.